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Research papers

The internationalisation of everyday-life-research

This paper is about a new international approach to consumer research. The Approach uses the concept of Everyday-Life Research (EDL) which is derived from the principles of phenomenology, ethnomethodology, and social psychology seeking to understand...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Authors: Norbert Homma, Jorg Ueltzhoffer
Company: SINUS Markt- und Sozialforschung GmbH
June 15, 1990
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Citation

Homma and Ueltzhoffer (1990a, June 15). The internationalisation of everyday-life-research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-internationalisation-of-everyday-life-research